YouTube on Thursday began airing an early version of its shorts quick-clip feature in the United States, giving Tiktok its challenge.
The popularity of YouTube becoming popular grew during testing in India, and it was viewed more than 6.5 billion times daily by people overall, according to Todd Sherman, the product lead of the Google-owned video service.
“We’re starting our YouTube shorts beta in the United States today, as we continue to build experience with our global community,” Sherman said.
“We plan to introduce more features as we continue to manufacture shorts with creators and artists.”
According to Sherman, people are also working on ways to make money from audience listeners.
The new service is the latest to challenge the fast-growing Chinese-owned Tiktok that has faced scrutiny over its relationship with the Beijing government.
Earlier this month Netflix added a “Fast Laughs” feature to its iPhone app, serving up rapid-fire comic clips in a move that is taking over popular video app Tiktok.