WhatsApp India has revealed that it plans to launch the much-awaited payment service by the end of the year. The company initially began testing the service on an invite-only basis back in 2017. However, even after almost two years, WhatsApp has not officially launched the service in the Indian market. This new information comes two months after the last report about the WhatsApp payment service. This report stated that the company was close to starting service in India.
WhatsApp payment service launch details
Given that it has been more than two months since the last update, we were unsure of the launch timeline. However, WhatsApp India head Abhijeet Bose revealed the new estimate in an interview with The Economic Times. As part of the interview, Bose said “we hope to offer the service by the end of the year”. The company plans to integrate the payment system with its WhatsApp for Business app. WhatsApp aims to enable an “end-to-end-end communication cycle” between customers and small business. It plans to make the experience more intuitive and efficient to increase sales.
Bose believes that this will make work easier for small businesses across the country. With the launch and integration of WhatsApp payment service, the commercial app will help WhatsApp in its mission. He shared the details behind making WhatsApp Business API a paid service compared to making the app free. As part of the clarification, Bose stated that the Business API is a separate product. In addition, it is intended for medium and large businesses that communicate with their customers worldwide.
As per past reports, WhatsApp has already completed an audit regarding its data practices. WhatsApp is facing problems in launching the service as the Indian government is wary of data privacy and security concerns. The government wants to ensure that all data related to WhatsApp payments is stored only in services within India.