To raise awareness about suicide prevention in the country, Twitter India on Tuesday renewed its partnership with the non-profit organization White Swan Foundation and has provided a #adsforgood grant to empower its campaign.
This will enable them to reach millions of people across India during an eight-week suicide awareness campaign called #OctoberAllies.
Twitter, in partnership with the International Association for Suicide Prevention, also launched a special emoji for World Suicide Prevention Day, which was viewed globally including India on 10 September.
Displayed by an orange ribbon indicating the international symbol for World Suicide Prevention Day, the emoji will appear when people tweet from September 10 to October 30, 2019 with the hashtag #WorldSuicidePreventionDay #SuicidePrevention #WSPD2019, #WSPD
According to the World Health Organization (WHO), about 800,000 people commit suicide every year – one person every 40 seconds.
“Suicide prevention requires integrated efforts globally. On Twitter, we believe it is necessary to address mental health cooperation between all concerned organizations, both public health and private,” Public Policy, Twitter India Said senior manager of Shagufta Kamran.
“We are proud to join hands with the White Swan Foundation and hope that we will be able to touch the lives of many Twitter users in a positive way,” Kamran said.
According to the National Mental Health Survey 2016, on a nationally representative sample of 34,802, it was found that 13.7 percent of Indians would develop a mental health issue for some time in their lives.
White Swan Foundation CEO Manoj Chandran said, “Twitter can be used effectively as a channel to connect with the vulnerable and raise awareness on important issues like mental health.”
“An important challenge for India’s mental healthcare today is the lack of public participation, which calls for a social movement on the subject. #OctoberAllies aims to bring a change in the way we respond to mental health issues , We are proud to join in, joined hands with Twitter India for this unique campaign.
Twitter now has a dedicated reporting form for people threatening suicide or suicide, and has a special team that reviews these reports.
When the platform receives a report that someone is contemplating suicide or suicide, they contact the reported user and let them know that someone who cares about them has identified that they Could be at risk, the company said.
Twitter also provides reported users with available online and hotline resources and encourages them to seek help.