Truecaller will now tell you why someone is calling. The company has updated its caller ID functionality, due to its first call back region in July 2009, with the heart and soul of the app featuring call region. As its name suggests, the new feature allows users to set a reason for their call and enable the recipient to check whether the incoming call is personal, business, or indeed something urgent. Truecaller has also upgraded its messaging experience with schedule SMS and SMS translation features. The new changes are rolling out to all Android users globally.

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Along with the call reason, Truecaller expects call pick-up rates to increase, especially when callers are calling from new numbers. The feature appears to be similar to Google’s verified call feature, which the search giant plans to include in the default call app that Google is currently testing. This can be a challenge for Truecaller because it must have the user to see the reason for the call recipient, while Google will bring this feature to the default phone app. When it announced the feature, Google also mentioned that in its tests, business calls were answered more frequently when a cause was included.

The Stockholm, Sweden-headquartered company said the facility was among the most requested worldwide in 2020. This extends the basic caller ID feature and allows you to add a note to your call that will be shown to recipients before taking that call. The note will essentially define the major cause of the interaction. Once the recipient misses your call, it will still show. In addition, the recipient must be on the Truecaller to view the note.

Next year, Truecaller plans to expand the call cause to its priority customers and verified businesses on the platform. It will also be available for businesses using cloud telephony services.

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The Call Cause feature on Truecaller will initially be rolled out to all Android users starting today, though it will also roll out to iOS early next year.

As spammers may try to take advantage of the new feature to falsely convince people to join their calls, Truecaller said during a media briefing that it could use its existing spam and Will use the scam protection algorithm. The company also underlined that it did not see the reasons being sent via the Truecaller app and kept them private between callers and recipients.

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In addition to call region, Truecaller has enhanced its messaging experience with the ability for users to schedule their SMS messages. A dedicated schedule button is provided – next to the emoji and add attachment shortcuts – that allow users to choose a particular date and time for their message.

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