Location-based dating service chief Tinder on Tuesday announced the launch of a new unique in-app user experience “Festival Mode” in India.
Tarun Kapoor, GM, Tinder and Match Group said in a statement, “We know that our diverse community values are linked to shared interests, and with the festival mode we are introducing a whole new way for Tinder users.”
“Tinder is a reflection of its community, and as our members seek new, diverse experiences, we are excited to be there to enable more meaningful connections,” he said.
Now, users can add a badge to their profile that highlights their planned festival destination. From there, they have the ability to match and chat with other users joining the same event before arriving.
After festivals including EDC Las Vegas, Bonamaro, British Summer Time and EDC, Orlando, Festival Mode will make its debut in India with Bacardi NH 7 Weekender in Pune.