Tencent Rebrands WeChat Work App to WeCom

Tencent Rebrands WeChat Work App to WeCom

Chinese tech giant Tencent has renamed its WeChat Work Office Cooperation app to WeCom, establishing it as a possible alternative to its messaging app WeChat before the US ban.

Tencent registered the VCOM trademark on August 19, according to the United States Patent and Trademark Office.

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Two Tencent sources said that WeCom does not fall under the ban on WeChat-related transactions in the United States from September 20, a series of American crack down on Chinese tech firms and the app that Washington says is for national security There is danger

WeChat is an all-in-one mobile app that combines messaging, social media, payment functions and other services. Its so-called super app is all but necessary for daily life in China and boasts over a billion users.

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In the United States, WeChat is widely used by Chinese expats and others to communicate with friends and colleagues in China. According to analytics firm Apptopia, the United States has an average of 19 million daily active users.

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After downloading WeCom, users can now link their WeChat account to it and add their WeChat contacts, a Reuters test showed. WeCom users can then create chat groups, and receive virtual money from WeChat friends without their WeChat contacts.

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There was no indication that Tencent has actively promoted WeCom in the United States. According to Censor Tower, there has been no jump in WeCom’s downloads in recent weeks.

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