Snapchat to Take on TikTok by Adding Music to Snaps

Snapchat to Take on TikTok by Adding Music to Snaps

Snapchat has reportedly started testing a new feature that will allow you to add and send music to recorded videos. The new feature, announced on Monday, makes Snapchat the latest social media platform to compete with TikTok. The announcement of Snapchat comes at a time when Tiktok faces scrutiny in key markets. In India, the application was banned in late June along with 58 other Chinese-origin apps. In the US, President Trump has threatened to clamp down on TikTok to raise data privacy concerns.

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Snapchat’s new music feature will allow users to add music to a “strong” catalog of music, before or after Snap, according to a Tech Crunch report. Friends receiving photos with music will be able to swipe to see the song title, as well as the artist and album name. They will also be able to use a ‘This Play This Song’ link which when clicked will take users to a web page where they can listen to the entire song on their favorite music streaming platform, such as Apple Music, SoundCloud, Or Spotify.

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According to the report, the new facility will be launched this autumn. The ‘strong’ catalog of music includes titles from Merlin, Universal Music Publishing Group, Warner Music Group and other record labels that have partnered with Snap. Snapchat said the feature will be launched for English-language users, and has already begun testing the feature in Australia and New Zealand, according to a report by The Verge.

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