The Paytm app will now have a special social community platform where women can connect with each other on topics such as health, career, relationships and cooking, as well as share their life stories and achievements.
One97 Communications Limited, which owns the brand Paytm, has tied up with women’s community platform SHEROES to build this community for women on its Paytm inbox feature, which has more than 30 million monthly visitors for content-based services Has registered.
Paytm Senior Vice President Deepak Abbott said that this special social community feed for women builds on the significant traction Paytm Inbox is enjoying among its users.
“This is an important initiative towards women’s empowerment as it provides specially curated content and to different communities that they can participate in according to their interests. This social platform is designed to express them by educating themselves, Will provide a powerful platform for learning and sharing, “said
SHEROES Chief Product Officer Avinash Hindupur said that the joint venture advances their “shared vision” to create more value for millions of women Internet users.
“SHEROES has been a champion for women using the Internet, to craft their growth stories. Leveraging Paytm’s depth and reach, millions of women Internet users can now access over 1000 communities offering advice, a platform for visibility and conversations. This partnership is a strategic step towards our goal of taking the community ecosystem to 100 million women.”