“Gupshup is committed to bringing a smart messaging experience to mobile users that enable them to simplify their lives,” explained Beerud Sheth, Gupshup’s CEO. “We are very happy to be partnering with OnePlus, whose premium devices are always ahead of the technology curve,” he added.
Vikas Agarwal, General Manager, OnePlus India, said, “As part of our endeavor to share the best technology with the world, we are constantly working on bettering our user’s experience with our devices. In another step in that direction, and as part of the first-ever rollout of India-specific features on OxygenOS, we are very excited to be partnering with Gupshup and bringing in their expertise and passion to improve the messaging experience on our devices.”
OnePlus, Gupshup Partnership Extended
The new partnership aims to take the traditional SMS messaging experience to the next level. It includes automatic classification and visualization of messages, making it easy to manage your mobile inbox. AI-powered software runs locally on the device, thus ensuring data security and user privacy.
Smart SMS Features
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The software is based on classified and personalized messages, promotions or transactions and places them in the corresponding folder. This will help users to focus on the messages that interest them, thus reducing deflection. Until now, visualization is only available for specific types of messages. This includes “bill reminders, payment notifications, recharge alerts, one-time passwords and courier and cab bookings.” Gradually, it will cover more message categories. It is also available for the recently launched OnePlus 7, OnePlus 7 Pro and older OnePlus smartphones.