OnePlus officially made its appearance at the CES 2020 trade show in Las Vegas in early January next year. This is the first time that the company is hosting an event at such a major global trade show and exhibition. Starting out as a small startup, OnePlus has seen huge success in markets across the world, especially in India, and has established itself as a major player in the premium smartphone space. The teaser does not contain any information about what OnePlus has planned, though the choice of such an important display on the global technology calendar as it shows for its venue that something big is in the pipeline.
The teaser only reads “OnePlus Special Event” and has CES exhibition dates, January 7-10 as well as the venue’s name. Based on the date range, it is unclear what exactly the company plans. There may be a single press conference or a multi-day performance during the trade show. The teaser featured dark brown, orange and yellow frocks, which could be a reference to the company’s unique style of McLaren’s special edition products.
OnePlus has so far preferred to host its launch event outside of major trade shows, which fans are able to attend. CES 2020 is not timed with the expected launch window for the next generation of OnePlus smartphones. The company has been involved with a semi-regular program of refreshing its phone twice a year; Shortly after the MWC press conference when Qualcomm prepares to ship its latest flagship smartphone SoC every year, and once in about 4-5 months. The company launched OnePlus 7T (Review) and OnePlus 7 Pro (Review) in mid-2019, after which OnePlus 7T (Review) and OnePlus 7T Pro (Review) were released later.
It is possible that OnePlus will use the event to announce a whole new product or service strategy. The late rumors indicate that the company is making another attempt to diversify into the mid-range segment with a OnePlus 8 Lite next year. The company launched its OnePlus TV range exclusively in India first, and may expand availability to other countries.
The CG 2020 is expected to be a comprehensive 5G smartphone, infrastructure and connected products, and could be an opportunity for OnePlus to announce future 5G plans or devices. The company’s smartphones are already available with all major carriers in the US. Another possible announcement could be related to OnePlus’ popular OxygenOS software, which is optimized for performance and features but retains the overall experience of stock Android.
OnePlus was recently named the ‘CES 2020 Best of Innovation’ award winner by the Consumer Technology Association, which organizes CES. The company won the mobile device and accessories category for the OnePlus 7 Pro.