Netflix has quietly upgraded Rs. 199 “Mobile” and Rs. 499 “Original” plans for high quality (HD) video quality in India. For geeks out there, that means 720p. Both schemes were previously limited to standard-definition (SD) quality at 480p. It still holds true for all other markets around the world. (The only other plan – the Rs 649 “standard” one, which currently offers full-HD at 1080p – is not capable of a video quality upgrade.)
According to a report of Gadgets360, The better video quality options will be available from early February in India.
In a prepared statement, a Netflix spokesperson said: “We are always looking for ways to make the experience of Netflix more immersive and enjoyable for our members. At the moment, it is a test, and it cannot be widely rolled out. “Netflix’s decision to offer high quality video is driven by intense competition in the streaming space in India. Most other players, including Hotstar and Amazon Prime Video, do not restrict video quality in various schemes. For Netflix, a test could also act as an upheaval, with viewers likely to pull out for more expensive plans to use HD quality if it is not “massively rolled out” .
At the same time, it is worth pointing out that not everyone can make the most of this new upgrade. Although almost every smartphone now has an HD-capable display, most basic Android devices are not actually capable of playing HD content on Netflix due to the hassle of authentication. Why is this? This is going to be a bit technical. Google’s WideWine DRM platform helps protect content, as it is essentially to eradicate theft. But only those at WideWin Level 1 (L1) are allowed to play HD video. Cannot make low-end phone at WideWin Level 3 (L3). The funny thing is that the manufacturers don’t have to pay much for the L1, so it’s unclear why they’re not up for the higher levels.