After the TikTok ban, the Mitron app has released Rs. 2 crores in a seed funding round from 3one4 Capital and a assets syndicate led by startup investor Arun Tadanki. The app has also reached the milestone of 17 million downloads on Google Play. The new achievement came just five days after crossing the 1 crore download mark and shortly after, the government banned Tiktok and 58 other Chinese apps in India. MitronTV, the makers of the Mitron app, said the app saw more than 11-fold increase in its daily traffic just a day after the TikTok ban was implemented.
The company said that the development team behind the Mitron app will use the new funding to accelerate its product development roadmap, engage deeply with Indian content creators and hire new talent and make it available to a larger user base, The company said that statement.
“With the support of this round, our focus is on building features and supporting content that uniquely resonates with Indian users, while prioritising community standards and local laws in India,” said Shivank Agarwal, Founder and CEO of the Mitron app, in a mailed statement.
The anti-China sentiment helped the Matron app attract new users to its platform. However, it had various bugs and issues at the initial level. The app was briefly removed from Google Play for violating Google’s “spam and minimal functionality” policy. In addition, its source code was initially claimed to be linked to a Pakistani developer.