Microsoft-owned professional networking platform LinkedIn on Monday launched “Open for Business” in India – a feature that allows freelancers and small business owners to add their services to their LinkedIn profile.
Initially rolled out in the US in July, the feature is now live in India and the rest of the world and is a way for freelancers and small businesses to indicate that they are “open for business”.
According to the company, the facility underscores its commitment to supporting small and medium businesses (SMBs) and freelancers worldwide.
“With 660 million members and 30 million companies worldwide on the platform, LinkedIn is uniquely positioned to help freelancers and small businesses become more productive and successful, whether they are based in Dubai or Dundee (Scotland), “Alter Blue, co-founder and VP of product management, LinkedIn said in a statement.
Based on the company’s research, small businesses are found to rely too much on word of mouth to bring in new customers.
The purpose of “Open for Business” is to digitize this word of mouth concept, making it easy for members to find each other, message and provide context.
With over 60 million users, India is LinkedIn’s fastest growing and largest market outside the US.
The company last month rolled out a ‘Made in India’ feature, called ‘Events’, which allows members to create and attend events directly on both the app as well as the web globally.
The product’s USP is the ability to enable secure online conversations and offline events.