Indian mobile handset vendor Lava International on Thursday launched its professionals Design in India ‘competition, asking students and professionals in the country to design the next Indian smartphone. The Noida-based company’s new move comes amid anti-China sentiment that rose to new levels following a clash between Indian and Chinese troops in the Himalayas. Lava aims to expand its design engineers team through the new competition and bring B.Tech, B.E, B.Des, and M.Des students and professionals on board.
The registration window for the Lava Design in India competition is open till 9 July. At the end of the competition, company winning teams will get a pre-placement interview opportunity as well as Rs. Will also provide a cash prize of Rs. 50,000, Rs. 25,000, and Rs. 15,000 respectively.
Lava will conduct three different parts of the competition, including sloth, making a prototype, and presentation. The company’s design team will mention the contestants during the competition and a team of judges panel led by its Chief Manufacturing Officer Sanjeev Aggarwal will judge them based on their creativity as well as the functionality and uniqueness of their prototype, the company said in a statement .
Aggarwal said, “Designing in India has been a huge strength for our brand over the years.” “This not only helped us translate customers into products but also helped us create unique offerings for our customers.”
Lava is inviting not only freshers but also experienced professionals from various engineering departments to participate in the Design in India competition and join its design team. The goal is to expand its talent base which will eventually help bring competitive devices to market.
“We envision India to be the next global manufacturing hub,” said Tejinder Singh, head-product of Lava International. “We also have the ability to be self-sufficient.”