According to a joint report by PayPal and IPSOS, about 88 percent of Indian consumers use mobile devices for online payment.
The report further noted that bill payment and fashion are the major areas where app purchases occur and more than half of online sales occur through in-app purchases. About 51 percent of online sales volume has been through in-app purchases.
The report said that 88 per cent of Indians surveyed use mobile devices to make payments, which is above the global average of 71 per cent.
The report is part of a global survey conducted during July 23 and August 25, 2019.
The OS PayPal The IPSOS mcom report ‘also stated that 81 percent of merchants in India are optimized to accept mobile payments to meet growing demand and respond to consumer preferences, against the global average of 63 percent of merchants.
According to the report, the trend of adopting social commerce has been increasing in the last six months with about 57 percent of the consumers purchasing through this channel, more than half of whom are doing so weekly.