Huawei showcased its Mate 30 range in Munich, Germany, after the first unveiling of its all-new phone, with President Donald Trump banning exports to the Shenzhen-based company in May.
“This launch will be the most viewed video ever,” said telecom and media analyst Paolo Pescatore. “Despite all the concerns surrounding Huawei, and the challenges facing it, it remains flawed and ready for the military.”
Washington effectively banned US firms from supplying Huawei in May, accusing the Chinese firm of posing a national security risk because its equipment could be used to spy on Beijing, which Huawei has barred. – Has been rejected repeatedly.
Huawei’s new phone launch has been marked by uncertainty over whether buyers of flagship Android devices will be able to use applications supported by Google, a unit of Silicon Valley’s Alphabet.
Huawei was running an online marketing campaign with the slogan “Rethink Possibilities”, in which fans are recruited to promote about the launch. The same website live-streamed the event, which begins at 2 pm (1200 GMT).
The Mate 30 series will run on an open-source version of Android – and not on the current version licensed from Google, a source familiar with the matter said.
Smartphones will not be able to use Google mobile services to download apps like the Play Store and Gmail, YouTube or Maps. Instead, Huawei will offer its own interface that will allow users to access certain Google applications.
Analysts say that without them, consumers wouldn’t want a phone – until Huawei could give them a way to convince them that its features were unmatched and that offering alternative software was stable and easy to use.
Huawei says that the ‘mind’ of the phone – the Kirin 990 chipset unveiled at a recent tech fair in Berlin.
In particular, the hardware’s ‘big core-small core’ configuration means that it can run power-hungry applications such as supporting artificial intelligence or online gaming while saving battery on routine tasks.
The look and feel of the Mate 30 range would be better than Apple’s new iPhone 11s, according to analyst Richard Windsor, who said the leaked photos showed an attractive circular triple-camera set-up.
Windsor said in a note, “Apple has outplayed it when it comes to designing the factor, but these beautiful-looking devices are struggling to see without any volume.”
Analysts are eager to find out exactly how the phone will ship and how the top-end Mate 30 Pro is compared with Samsung’s Galaxy S10 5G, priced at $ 1,299, and the iPhone 11 Pro $ Starts at 999, but starts with 5G connectivity.