Are you seeing a decline in organic website traffic? Are you still using the same old website design that you used when first starting your website?
It may be hard to believe, but your bad website design may be the main reason why you’re losing website traffic. As you may know, Google recently changed its search algorithm to give a ranking boost for mobile-friendly websites and also punish other desktop-only websites.
If your website is not properly optimized to meet Google’s mobile-friendly standards, you’re putting your entire business at risk.
It’s time you make some changes to improve your website. You can start by optimizing your website for mobile devices. Here’s why.
Mobile Is The Future
You’re probably getting a decent amount of traffic for your website. You’re generating good sales. And everything seems to be working fine. So you might wonder: Why change your website design when nothing seems to be wrong?
Well, maybe you haven’t noticed yet is that mobile devices are slowly taking over the world. In fact, mobile devices are already in the lead for most internet usage after surpassing desktop devices.
why make website mobile friendly
In a few more years, everyone will be using smartphones and tablets to browse the web. It will probably be too late to save your business by then. So, take action now to make your website future-proof.
Beat Your Competition
Reports show that 62% of companies with a mobile-first website design see an increase in sales over companies with desktop-only websites. It’s not surprising, then, that 52% of users claim they are less likely to engage with a website with a bad mobile user experience.
By making your website mobile-friendly, you’re better equipped to beat your competition and rank higher on Google Search. Show the world why your business is more innovative than the competition and also increase your sales in the process.
Rank Higher On Google
As we’ve mentioned earlier, Google now gives a ranking boost for mobile-friendly websites. That means whenever a user searches for something on Google, the search engine will show mobile-friendly websites above other websites.
Google rolled out this update to its search algorithm in May 2016. So, if you’ve noticed a drop in organic website traffic since then, this could be the reason why.
Optimize your website with a responsive design and you’ll be able to recover the traffic that you’ve lost and even gain better ranking on Google.
Tips for Making Your Website More Mobile-Friendly
Before we get started on optimizing the website, you need to figure out how much your website needs to be improved.
Use the Google Mobile Friendly Test tool to test your website and see which parts of your website needs to be fixed. The tool will also offer suggestions on how to improve your site for mobile devices as well.
You can also use your Google Analytics data to learn what type of mobile devices your website visitors mostly use. Then you can better optimize your website for certain device screens based on that data.
check google analytics for traffic decrease
1. Optimize For Touch Screens
One of the biggest differences between mobile and desktop devices is their interaction methods. On mobile devices, people are used to zooming in with fingertips and swiping across to view more.
Making your website design responsive is not enough to offer a great user experience to mobile users. You have to optimize your website for touch screens as well. This includes adding touchscreen navigation to the website.
For example, you can make sure the slideshows on your website can be swiped across with fingertips. Make forms, such as your email opt-in forms, easier to fill by reducing the number of fields in a form.
2. Compress HTML, CSS, and Images
Making your website load faster is another important part of optimizing a website for mobile devices. You must make sure that your website loads fast enough to keep visitors from getting frustrated, especially on mobile devices.
Compress your high-resolution images to ensure your blog posts don’t consume too much data on mobile devices. Also, compress and minify your website’s HTML and CSS to give a speed boost. Installing a good caching plugin will help you with that.
3. Choose The Right Font Sizes
Even some of the most popular blogs are still using tiny font sizes that makes our eyes hurt when reading. Your visitors shouldn’t have to zoom in on your blog posts just to read its content. This completely ruins the user experience.
increase font size for mobile users
You can actually fix this problem by configuring a viewport to make sure your fonts are rendered to correct sizes on different device screens. It’s a simple process, but you’ll need some CSS skills to get it done.
4. Switch To A Better Theme
Of course, since you’re using WordPress, the easiest method to make your website mobile friendly is to upgrade to a better theme. Simply buy a modern WordPress theme that comes with a mobile-friendly design and replace your old theme with the new one. It’s as simple as that.
Or, you could use a plugin to optimize your website for mobile devices. However, this method is not recommended and it will make your website load slightly slower. Only use it as a temporary fix until you find a permanent solution.
5. Implement AMP
AMP (Accelerated Mobile Pages) is an open-source project developed to offer a smooth web browsing experience to mobile users.
When implemented, AMP creates optimized versions of your blog posts that can be viewed on mobile devices in split seconds. It makes your website load so fast that browsing an AMP-powered website feels like using a native app on your phone. Google also ranks AMP-powered websites higher on its mobile search results.
You can easily implement AMP on your website using a free WordPress plugin.