GOOGLE ANNOUNCED NEW POLICY IN INDIA TO REVEAL POLITICAL AD-SPEND

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Google announced an updated policy for election ads in India in which  the information of the advertiser will be provided, who is purchasing those on Google Platforms and what are the investment.

According to this updated policy, advertisers require to provide a pre-certificate issued by the Election Commission of India or anyone authorized by the ECI, for each ad they want to display. Google will verify first the identity of advertiser and then run their ads on its platform, this process will begin verifying next month, Said in statement.

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“For the Lok Sabha Election 2019, Google will make electoral information from the ECI and other authoritative sources easily discoverable on Search,” the company said.

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