Walmart-owned Flipkart turned into original video content on Tuesday with the launch of ‘Flipkart Video Originals’ in India, as the over-the-top media services (OTT) war has begun in the country. Integrated within the Flipkart video platform, which was launched in August this year, the Flipkart Video Originals will be produced by some of the industry’s best creators and curated specifically for the platform, the company reported.
“When we launched our video platform earlier this year, our agenda was clear and we were keen to play a role in on-boarding new customers who are not new to the Internet, but new to e-commerce , “Prakash Sikaria, Vice President-Growth and Monetization, Flipkart said in a statement.
In the coming months, the e-commerce platform will work with Studio Next, Frames and Sikh Productions to bring first-of-its-kind content across genres and languages. The first producer to join the stage is Oscar Award winner Gunit Monga, who is the curator and curator of official stories for the stage. The first original series ben Backbenchers’ hosted by Farah Khan will go live later this month.
E-commerce giant Flipkart launched the much awaited section Video ‘section and photo-feed on its Android app. Flipkart users can access the Flipkart video and Flipkart views sections from the hamburger menu. One can use the hamburger menu by sliding from the left side of the screen. Talking about the newly launched sections, Flipkart Video is similar to the video streaming services out there.