Flipkart enabled its shopping experience in Kannada, Tamil and Telugu. The new language integration, initially limited to Flipkart’s mobile app, comes nine months after the Walmart-owned company began supporting Hindi on its platform. The latest move aims to make online commerce “more inclusive and accessible” for Indian-language customers and reduce barriers to use for people who do not understand English and Hindi languages but products through the e-commerce platform Want to buy Flipkart’s competitor Amazon currently only supports English and Hindi languages.
To enable the new experience, Flipkart claims that it has translated over 54 lakh words into product specifications in Kannada, Tamil and Telugu as well as elements such as banners and payment pages. The translation eventually resulted in a new experience that was targeted towards smaller towns and cities in the country.
The launch of Hindi language support in September last year helped Flipkart to move ahead with three new languages.