An Indian firm is set to launch a battle royale mobile video game in partnership with Bollywood star Akshay Kumar to capitalize on the void left by the ban on Chinese player firm Tencent’s popular PlayerUnknown’s Battleground (PUBG). nCore Games, based in Bengaluru, will launch its Fearless and United: Guards (FAU-G) game by the end of October, the company’s co-founder Vishal Gondal told Reuters on Friday.
“The game was in the works for a few months,” Gondal said. “Actually the first level of the game is based on the Galvan Valley.”
The clash between Indian and Chinese troops in June, with a disputed border site in the Galvan valley, high in the Himalayas, killed 20 Indian soldiers.
The NCU’s FAU-G, meaning Soldier, aims to tap into Indian patriotism and 20 percent of its net revenue will be given to a state-backed trust that supports families of soldiers who died on duty.
The actor is the son of Akshay Kumar, an army officer known for supporting the cause of Indian soldiers and was instrumental in establishing the trust, he helped with the concept of the game according to Gondal.
Gondal said, “He (Kumar) came up with the game title FAU-G. He said that it is expected to win 200 million users in a year.
The launch of the FAU-G also comes at a time when the anti-Chinese sentiment in India is high with businessmen and entrepreneurs, echoing Prime Minister Narendra Modi’s call for “Etma-Nirbhay” or self-reliant India.