Facebook is reportedly testing a new speed dating app called Sparked. The webpage for Sparked was briefly live, and required users to register using their Facebook account. It has been developed by Facebook’s NPE (New Product Experimentation) team that works on experimental services. The common theme of the Sparked Speed Dating app is kindness, and during registration the company asks users what makes them a kinder. The Sparked platform appears to be free to use, and there will also be no public profile.
The video speed-dating app was viewed by The Verge. The webpage, which was live for a very brief period, described the app as ‘video dating with a wide variety of people’. These motion video dates are said to be four minutes each, and users will go through a cycle of dates in each event. It is unclear how many video dates will occur during an event per person. If these dates are added within the first four minutes, they will be allowed to go on a second video date, which will run for 10 minutes. After that, Sparked will reportedly advise users to keep in touch outside the platform to exchange contact information.
Promised promises need to create no public profile, no swiping will be required, and no unnecessary or scary DMs. Sparked is a work in progress, Facebook told The Verge, calling it an ‘early experiment’. Only a small beta test is being done right now. When setting up a profile, users are allegedly put on a waiting list, but the sign-up flow asks users what makes them a pit of sorts. The profile is reviewed ‘by a human in Sparked’ before people are allowed to participate in speed dating. There are options to date men, women, or non-binary people. Users are also asked if they want to date trans people.