Facebook now plans to pay publishers for news headlines – reportedly millions of dollars in some cases.
Enter a new section in the “News tab,” the Facebook mobile app, which will make headlines – nothing more – from the Wall Street Journal, Washington Post, Buzzfeed News, Business Insider, NBC, USA Today and the Los Angeles Times, among others. . Local stories from many large American cities will also grade; Facebook said that there are headlines from small towns.
Tapping on those headlines will take you directly to the publisher’s website or app, if you have any installed. Which has been more or less requested by those publishers for years.
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This is potentially a major step forward for a platform that has long been struggling to seal misinformation and make good with the struggling people of the news. However media watchers suspect that Facebook is indeed committed to helping sustain the news industry.
Facebook declined to say who was being paid what and how much, saying it would “pay a series of publishers for access to all their content.” Just last year, CEO Mark Zuckerberg said he wasn’t sure it “makes sense” to pay news outlets for their content.
But now, as Zuckerberg told the Associated Press in an interview, “there is an opportunity to establish new long-term, stable financial relationships with publishers.”
News executives have long been unhappy with how digital giants like Facebook use their stories – mostly by displaying headlines and brief summaries when users post news links. A bipartisan bill, introduced in Congress this year, would give news companies a massive waiver, allowing them to negotiate payments from large technology platforms.
“This is a good direction they are willing to pay for the price and payment of news content for the first time,” said David Chavern, head of the news media alliance, a publisher business group. “The trouble is that most publishers are not included.”
Zuckerberg said Facebook aimed to establish partnerships with a “wide range” of publishers.
“We think this is an opportunity to create something meaningful here,” he said. “We’re going to tell journalists, we’re really focused on provenance and branding and where the stories come from.”
In a statement, the Los Angeles Times said that it hopes Facebook’s effort will help expand its readership and digital subscribers.
In 2018, Facebook killed its previous attempt to spread the propaganda circulating the news. Conservatives complained about political bias, causing Facebook to fire its human editors and automate the stream until it starts reusing false stories, after which social giants call it Closed. Completely down.
But what happens when Vishal social network plays the role of news editor? Edward Wassman of the undergraduate journalism program at the university said an approach that sends news to people based on their liking, which over time amplifies stories with “emotional resonance.” “California-Berkeley.
“It further deepens my concern that they will implement Facebook logic in the news division,” he said.
The social network has recently been criticized for its news decision. In September, it removed a fact-check from Science Feedback asking for videos of an anti-abortion activist claiming that abortion is never medically necessary. Republican senators had complained about an investigation into this fact.
Facebook says a small team of “experienced” journalists works to select headlines for the tab’s “Today’s Story” section, which is designed to “catch you” for the news of the day. . The rest of the news section will be populated with algorithms based on users’ interests.
This is similar to the approach taken by Apple News, a free iPhone app. But Apple’s attempt to contract with news organizations has been slow to close. Apple News Plus, a $ 10 (approx. 700) -a-month paid edition, remains primarily a hub for magazines; Other news publishers have largely ruled it out.