Apple on Thursday withdrew privacy rules that developers of apps for children said would hurt their ability to make money and improve their products.
The rules, which were originally announced at Apple’s Worldwide Developers Conference in June, would prohibit apps marketed to children using external analytics software, which collect detailed information about who uses the app And would have stopped apps from displaying advertisements.
Phil Schiller, senior vice president of marketing around the world, said the changes were the result of parental complaints, but the restrictions caused an outrage among developers, who defended their use of analytics as penniless and That advertising services already advertise for suitability.
Following an inquiry by The Washington Post last month, Apple changed pending discussions with developers, delaying the rule.
On Thursday, Apple amended rules that allow children’s app developers to use “analytics software in limited cases,” provided that those services collect or transmit personally identifiable information about children Do not or they can be combined with data from other sources to identify them. Later.
Under the amended rules, advertising will be permitted, as long as it has been vetoed for suitability.
Gerald Youngblood, whose app Tanki provides a child-safe alternative to YouTube for streaming video games, said he welcomed the changes made by Apple on Thursday. “We appreciate the policies that benefit children by listening to the child’s tech community and supporting the growth of responsible developers in this space,” he said.
Thursday’s development was first reported by TechCrunch.