Amazon launches Prime service in Brazil

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Amazon launches Prime service in Brazil

Amazon.com Inc. said it will launch its Prime subscription service in Brazil on Tuesday as it attempts to broaden its footprint in Latin America’s largest economy, where it has struggled against tough local competition.

In order to displace established local e-commerce rivals, including magazine Luiza and Mercado Livre, Amazon Prime is offering unlimited nationwide free shipping and maximum 48-hour delivery times to customers in more than 90 municipalities for goods ranging from clothing to electronics is.

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Subscribers on the Prime platform will also have access to movies, music and digital books and magazines, as Amazon competes with online streaming services such as Netflix.

Prime launch represents Amazon’s boldest move in Brazil, where it was launched as a bookseller in 2012 before adding other products to the platform.

It has struggled to encroach against analysts, with analysts flagging logistic, tax issues to overcome before launching more products and services to US producers.

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Jamil Ghani, Vice President of Amazon Prime International, said, “We became necessary as quickly and as slowly as possible.”

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The Brazilian Prime Package will cost 9.90 ($ 2.42) a month or 89.00 reais a year.

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